Product Marketing Manager

Caesarea · Full-time

About The Position

The product marketing manager will be responsible to lead our outbound marketing activities.

A skilled product marketing manager who’s familiar with the creation and marketing of online products (must). Business and growth oriented and understand users and know how to communicate with them.

A storyteller with innovative and creative skills and a strong team player.

As a Product Marketing Manager, you will:

  • Analyze, package and optimize the product funnel and user journey.
  • Manage outbound communication with users across multiple channels, taking the lead on content of email marketing, in apps, push notifications, Create tutorials and walkthroughs.
  • Understand your users–why they use the product, where the product fails them and how to talk to them in a voice they understand.
  • Understand and analyze data in order to build a business strategy for the product.
  • Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
  • Work cross-functionally with sales and growth teams to meet revenue and customer goals 

Requirements

  • Have +3 years of past experience as a product marketing manager (online products)
  • Have a track record in crafting positioning, user segmentation, and packaging new and existing products into the market
  • Possess a high degree of design aesthetics, and can guide other stakeholders towards the best results
  • Have strong proven analytical skills
  • Are able to operate independently across a set of cross-functional partners
  • Have a background in SaaS, B2C
  • Have excellent written and spoken English 


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